Advocating for Children's Rights: The World Resiliency Day 2024 Video Campaign

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22 June 2024

Advocating for Children's Rights: The World Resiliency Day 2024 Video Campaign
Advocating for Children's Rights: The World Resiliency Day 2024 Video Campaign

At TDS Agency For Change, we are dedicated to championing the voices of those who often go unheard. This year, we are proud to support World Resiliency Day 2024 with a powerful video campaign featuring children aged 4-10 years old holding up signs about their rights to live in a drug-free community. This initiative underscores the importance of children's rights and aligns with the principles outlined in the United Nations Convention on the Rights of the Child.


The Heart of the Campaign

The World Resiliency Day 2024 video campaign is a poignant reminder of the essential rights every child should enjoy—a safe, healthy, and nurturing environment free from the scourge of drugs and alcohol. The campaign features young children holding up signs with messages and hashtags revolving around advocating for a drug-free community. These simple yet powerful statements emphasise the universal need for safeguarding our youngest members against the perils of substance abuse.

Children's Rights and the United Nations Convention

This campaign resonates deeply with the United Nations Convention on the Rights of the Child (UNCRC), which is the most widely ratified human rights treaty in history. Adopted in 1989, the UNCRC outlines a comprehensive set of rights for children, including:

The Right to Health: Article 24 of the UNCRC recognises the right of the child to the enjoyment of the highest attainable standard of health and to facilities for the treatment of illness and rehabilitation of health.

The Right to Protection from Harmful Influences: Article 33 specifically addresses the protection of children from the illicit use of narcotic drugs and psychotropic substances as defined in relevant international treaties.

The Right to Education: Article 28 emphasises the right of the child to education, which should be directed towards the development of the child's personality, talents, and mental and physical abilities to their fullest potential.

These articles, among others, highlight the global commitment to ensuring that children grow up in environments that foster their well-being and development.



Celebrating World Resiliency Day 2024

Running from June 26th to June 30th, World Resiliency Day 2024 focuses on "The Faces of Resiliency," celebrating individuals and communities that embody strength and perseverance. This year's theme aims to show how building strong families and communities creates lasting resilience, particularly in the fight against drug and alcohol abuse.

The video campaign featuring children is a significant part of this broader initiative. It serves as a visual testament to the importance of protecting children's rights and fostering environments where they can thrive.


TDS Agency For Change: Our Role

At TDS Agency For Change, we specialise in amplifying the missions of non-profit organisations and charities. Our collaboration with World Resiliency Day 2024 involves creating compelling visual content that not only captures attention but also drives meaningful conversations about children's rights and drug-free communities.

Our team worked closely with World Resiliency Day organisers to ensure that the video campaign would resonate with audiences worldwide. By featuring young children—whose futures are most at stake—we aim to evoke empathy and inspire action among viewers.

The Importance of Children's Rights

Protecting children's rights is not just a legal obligation but a moral imperative. When children are raised in safe, supportive environments, they are more likely to develop into healthy, productive adults who contribute positively to society. Addressing issues such as drug and alcohol abuse early on is crucial in ensuring that children can reach their full potential.

World Resiliency Day's efforts in promoting drug-free communities directly support these fundamental rights. By raising awareness and encouraging preventive measures, the initiative is making strides towards a healthier, safer world for all children.

Join the Movement

We invite you to watch and share the World Resiliency Day 2024 video campaign. By spreading these powerful messages, you can help advocate for children's rights and promote the creation of drug-free communities. Together, we can make a difference.

For more information about World Resiliency Day and how you can get involved, visit World Resiliency Day. Let’s stand united in our commitment to protecting the rights and futures of children everywhere.

At TDS Agency For Change, we are honoured to be a part of this vital initiative and look forward to continuing our work in serving important causes that create a positive impact in the world.

At TDS Agency For Change, we are dedicated to championing the voices of those who often go unheard. This year, we are proud to support World Resiliency Day 2024 with a powerful video campaign featuring children aged 4-10 years old holding up signs about their rights to live in a drug-free community. This initiative underscores the importance of children's rights and aligns with the principles outlined in the United Nations Convention on the Rights of the Child.


The Heart of the Campaign

The World Resiliency Day 2024 video campaign is a poignant reminder of the essential rights every child should enjoy—a safe, healthy, and nurturing environment free from the scourge of drugs and alcohol. The campaign features young children holding up signs with messages and hashtags revolving around advocating for a drug-free community. These simple yet powerful statements emphasise the universal need for safeguarding our youngest members against the perils of substance abuse.

Children's Rights and the United Nations Convention

This campaign resonates deeply with the United Nations Convention on the Rights of the Child (UNCRC), which is the most widely ratified human rights treaty in history. Adopted in 1989, the UNCRC outlines a comprehensive set of rights for children, including:

The Right to Health: Article 24 of the UNCRC recognises the right of the child to the enjoyment of the highest attainable standard of health and to facilities for the treatment of illness and rehabilitation of health.

The Right to Protection from Harmful Influences: Article 33 specifically addresses the protection of children from the illicit use of narcotic drugs and psychotropic substances as defined in relevant international treaties.

The Right to Education: Article 28 emphasises the right of the child to education, which should be directed towards the development of the child's personality, talents, and mental and physical abilities to their fullest potential.

These articles, among others, highlight the global commitment to ensuring that children grow up in environments that foster their well-being and development.



Celebrating World Resiliency Day 2024

Running from June 26th to June 30th, World Resiliency Day 2024 focuses on "The Faces of Resiliency," celebrating individuals and communities that embody strength and perseverance. This year's theme aims to show how building strong families and communities creates lasting resilience, particularly in the fight against drug and alcohol abuse.

The video campaign featuring children is a significant part of this broader initiative. It serves as a visual testament to the importance of protecting children's rights and fostering environments where they can thrive.


TDS Agency For Change: Our Role

At TDS Agency For Change, we specialise in amplifying the missions of non-profit organisations and charities. Our collaboration with World Resiliency Day 2024 involves creating compelling visual content that not only captures attention but also drives meaningful conversations about children's rights and drug-free communities.

Our team worked closely with World Resiliency Day organisers to ensure that the video campaign would resonate with audiences worldwide. By featuring young children—whose futures are most at stake—we aim to evoke empathy and inspire action among viewers.

The Importance of Children's Rights

Protecting children's rights is not just a legal obligation but a moral imperative. When children are raised in safe, supportive environments, they are more likely to develop into healthy, productive adults who contribute positively to society. Addressing issues such as drug and alcohol abuse early on is crucial in ensuring that children can reach their full potential.

World Resiliency Day's efforts in promoting drug-free communities directly support these fundamental rights. By raising awareness and encouraging preventive measures, the initiative is making strides towards a healthier, safer world for all children.

Join the Movement

We invite you to watch and share the World Resiliency Day 2024 video campaign. By spreading these powerful messages, you can help advocate for children's rights and promote the creation of drug-free communities. Together, we can make a difference.

For more information about World Resiliency Day and how you can get involved, visit World Resiliency Day. Let’s stand united in our commitment to protecting the rights and futures of children everywhere.

At TDS Agency For Change, we are honoured to be a part of this vital initiative and look forward to continuing our work in serving important causes that create a positive impact in the world.

At TDS Agency For Change, we are dedicated to championing the voices of those who often go unheard. This year, we are proud to support World Resiliency Day 2024 with a powerful video campaign featuring children aged 4-10 years old holding up signs about their rights to live in a drug-free community. This initiative underscores the importance of children's rights and aligns with the principles outlined in the United Nations Convention on the Rights of the Child.


The Heart of the Campaign

The World Resiliency Day 2024 video campaign is a poignant reminder of the essential rights every child should enjoy—a safe, healthy, and nurturing environment free from the scourge of drugs and alcohol. The campaign features young children holding up signs with messages and hashtags revolving around advocating for a drug-free community. These simple yet powerful statements emphasise the universal need for safeguarding our youngest members against the perils of substance abuse.

Children's Rights and the United Nations Convention

This campaign resonates deeply with the United Nations Convention on the Rights of the Child (UNCRC), which is the most widely ratified human rights treaty in history. Adopted in 1989, the UNCRC outlines a comprehensive set of rights for children, including:

The Right to Health: Article 24 of the UNCRC recognises the right of the child to the enjoyment of the highest attainable standard of health and to facilities for the treatment of illness and rehabilitation of health.

The Right to Protection from Harmful Influences: Article 33 specifically addresses the protection of children from the illicit use of narcotic drugs and psychotropic substances as defined in relevant international treaties.

The Right to Education: Article 28 emphasises the right of the child to education, which should be directed towards the development of the child's personality, talents, and mental and physical abilities to their fullest potential.

These articles, among others, highlight the global commitment to ensuring that children grow up in environments that foster their well-being and development.



Celebrating World Resiliency Day 2024

Running from June 26th to June 30th, World Resiliency Day 2024 focuses on "The Faces of Resiliency," celebrating individuals and communities that embody strength and perseverance. This year's theme aims to show how building strong families and communities creates lasting resilience, particularly in the fight against drug and alcohol abuse.

The video campaign featuring children is a significant part of this broader initiative. It serves as a visual testament to the importance of protecting children's rights and fostering environments where they can thrive.


TDS Agency For Change: Our Role

At TDS Agency For Change, we specialise in amplifying the missions of non-profit organisations and charities. Our collaboration with World Resiliency Day 2024 involves creating compelling visual content that not only captures attention but also drives meaningful conversations about children's rights and drug-free communities.

Our team worked closely with World Resiliency Day organisers to ensure that the video campaign would resonate with audiences worldwide. By featuring young children—whose futures are most at stake—we aim to evoke empathy and inspire action among viewers.

The Importance of Children's Rights

Protecting children's rights is not just a legal obligation but a moral imperative. When children are raised in safe, supportive environments, they are more likely to develop into healthy, productive adults who contribute positively to society. Addressing issues such as drug and alcohol abuse early on is crucial in ensuring that children can reach their full potential.

World Resiliency Day's efforts in promoting drug-free communities directly support these fundamental rights. By raising awareness and encouraging preventive measures, the initiative is making strides towards a healthier, safer world for all children.

Join the Movement

We invite you to watch and share the World Resiliency Day 2024 video campaign. By spreading these powerful messages, you can help advocate for children's rights and promote the creation of drug-free communities. Together, we can make a difference.

For more information about World Resiliency Day and how you can get involved, visit World Resiliency Day. Let’s stand united in our commitment to protecting the rights and futures of children everywhere.

At TDS Agency For Change, we are honoured to be a part of this vital initiative and look forward to continuing our work in serving important causes that create a positive impact in the world.